About ASR Web Services

I’m Karl Murphy, the developer and scrollkeeper behind ASR Web Services. I work with small organisations, solo practitioners and community projects who need a website that feels human, stable and understandable.

ASR grew out of a single charity project that needed more than a template: proper care, documentation and someone to walk beside them instead of vanishing after launch. That project turned into a way of working.

Karl Murphy – Founder and Developer at ASR Web Services ASR brand poster

The ASR way of working

I build in a way that is deliberately calm and documented. That means:

  • Plain language: you always know what’s happening and why.
  • Modular builds: your site can grow with you over time.
  • Documentation by default: you’re never trapped in a black box.
  • Respect for limits: your time, energy and budget matter.

A lot of my clients are people who care deeply about their work but don’t want to become full-time tech admins. My job is to carry the technical weight and leave you with something you can realistically look after.

From idea to finished scroll

Every project moves through three broad stages:

  1. Listening & mapping: we talk about what you do, who it’s for, what’s working now and what really isn’t. Together we pick a starting scroll.
  2. Build & review: I design and build in small, reviewable pieces, checking in at key points so nothing drifts too far from what you need.
  3. Handover & support: you get access details, documentation, and options for ongoing support or a simple “call me if you need me later” plan.

You don’t need a perfect brief. A rough story and some honest constraints are enough to begin.

Principles I build by

  • Care: projects are about people, not just code. I aim to keep the process as light and respectful as possible.
  • Transparency: you should know where things live, how they’re backed up, and what options you have if something breaks.
  • Security & privacy: GDPR, backups and basic security aren’t add-ons – they’re part of the work.
  • Continuity: good handover and documentation mean that if you ever work with another developer, they can pick up the scroll.

Who I’m a good fit for

I tend to work best with:

  • Charities, community groups and small organisations.
  • Therapists, coaches and other solo practitioners.
  • Artists, makers and micro-businesses with a story to tell.

If you value clarity, kindness and solid documentation more than flashy gimmicks, we’ll probably get on well.

ASR Web Services is not a big agency. It’s one person, a handful of tools, and a lot of care put into each build.

If you’d like to explore working together, you can:

Start a project enquiry